Sales Teams

You can engage my temporary services to establish the necessary structures and strategies for sales, hiring, onboarding, and training, driving your sales team toward success, and leaving you with a foundation to work on.

sales team optimisation


Whether you have a sales team that is under performing and needs evaluation, or you’ve just received funding and now need to up your sales game fast, I will work with you every step of the way to get you to where you need to be.

Just tell me what you need help with and I will I create a package which is tailor-made to your organisation.

I specialise in sales team optimisation throughout the UK and internationally, so it doesn't matter where you are based. I am happy to travel to you, for as long as you need. My hands-on approach means both myself, and your sales team will be much more effective than if I worked remotely.

You can view the types of services I offer below.

What I offer

Strategic Hiring

I understand that building a high-performing sales team starts with finding the right talent, and there are many different styles of sales. Leveraging my extensive industry knowledge across many sectors, I can assist you in identifying and recruiting the very best professionals who possess the skills, experience, and cultural fit necessary to drive your business forward for the long term.

Effective Onboarding

Smoothly integrating new hires into your sales team is vital for their success. A quick presentation and handing over a phone is simply not enough.I will develop a robust cross departmental training program tailored to your organisation's specific needs, ensuring a seamless transition and accelerated productivity for your new team members.

Sales Training

Equip your sales team with the tools, techniques, and strategies they need to excel. A tailor-made training program can cover a wide range of topics, including prospecting, objection handling, negotiation, and closing deals. I focus on empowering your team with practical skills that yield tangible results. And if you run events or exhibit at trade shows, I can prep your teams and event staff to communicate with attendees to maximise sales. Exhibiting can be expensive, so you want to ensure your investment doesn’t go to waste!

Department Structuring

A well-structured sales department is the backbone of any successful organisation. When you hire me I analyse your existing sales structure, identify gaps, and then design optimised frameworks that promote collaboration, streamline processes, and maximise efficiency. My goal is to create a sales department that operates seamlessly, and which enables your team to thrive.

Building Momentum

One of the biggest struggles companies have is momentum with teams. It needs to be consistent and there are ways I can implement this, one being through building a cohesive strong team that back each other. This extends to making sure that all remote workers are up to speed and working as part of the team. When this in place people stay longer, which of course reduces cost.

Brand Partnerships

Is a Brand Ambassador just what you need?
I can find and facilitate speakers for events to help promote your key services and products, as well as raise your company profile. I’ve had brand partners on retention, such as TV’s Dr. Hillary Jones, and this can bring a massive boost of both customer confidence and sales.

Why choose me?

The division consistently exceeded forecast!

I worked with Carla when we were creating a new division of a highly successful business to target a niche market, both for revenue and as a defensive play against emerging competition.

For a number of strategic reasons, the division had to be small, lean, and agile. We therefore decided to move away from a traditional model of operational specialists and develop a cross trained team driven by clear KPIs.

At first the team of new hires were unsure of the flexibilities and freedoms they were given, but through the coaching and fine tuning of the operational model by Carla they quickly appreciated how their collective decisions and activities supported the KPIs and their clear reward model.

Through the dedication of Carla and her work developing the model and team the division consistently exceeded forecast, and some of the concepts were absorbed into the parent business!

Stephen Wright
- Managing Director

Crafting people- focused processes

Having worked with Carla in a leadership position, I can attest to her professionalism and dedication in crafting people-focused processes and creating an environment where cross-collaboration between departments is crucial and celebrated.

Claire Faith
- Sales Director
Industry Expertise

With years of experience working with diverse businesses, I possess an in-depth understanding of the sales landscape across various sectors. I am able to leverage this knowledge to provide tailored solutions that address your specific challenges.

Customised Approach

I recognise that no two organisations are the same. That's why I take a personalised approach to each business I work with, crafting solutions that align with your unique goals, culture, and requirements. You can choose if you want me to both advise and implement, or just advise. Whether you have a large sales team already or no sales team at all, I am able to build exactly what you need.

Flexible Contracts

I will work with you on terms that suit you, whether that is on a short term basis or a fixed term contract. And if you need ongoing support on an ad-hoc basis after this, I can tailor the support to your business needs at any given time. 

Time Saving

By hiring me you don’t have to do it all yourself! Knowing that your Sales department is being developed by someone who understands how to create sales teams that actually sell, you get your time back to focus on other areas of the business. I can have your team up and running quicker than you might think.

Money Saving

Having the right person to build your team means that you hire and train the right people the first time, reducing staff turnover rates and building a committed team. The initial outlay can be quickly recouped in the resulting sales uplift.

Proven Results

My track record speaks for itself. I have successfully helped numerous organisations transform their sales teams, achieve sustainable growth, and surpass their targets. Let me do the same for you!

Ready to optimise Your sales team?

Get in touch & let me know what you need!

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